OMBRA®
Identity manual / volume 01
A concept identity for objects designed to outlive the room around them.
01 / Brand strategyLess style.
Less style.
More memory.
OMBRA is positioned as a quiet object brand: materially direct, visually memorable and resistant to seasonal decoration. The identity behaves like the product—simple at first glance, precise on inspection.
01Useful before expressive
02Tactile, never polished away
03Quiet until close
04Built for repetition
02 / Brand bookOne manual.
One manual.
Every visible decision.
03 / Logo design
A mark that changes behavior, not identity.
OMBRA
Primary / wordmarkClear space / 1× cap height
OMBRA
04 / Logo construction
Optical rhythm over mechanical symmetry.
The wordmark is drawn as one dense silhouette. Tight counters build recognition; generous surrounding space keeps the silhouette calm.
Do / use supplied proportions
Don’t / stretch, outline or add effects
04B / Logo variationsFour placements.
Four placements.
One unmistakable mass.
OMBRAPRIMARY / BONE
OMMONOGRAM / CHARCOAL
OM
BRSTACK / CORAL
BRSTACK / CORAL
OMBRA®PRODUCT STAMP / BONE
05 / TypographyIndustrial voice.
Industrial voice.
Human pause.
Aa
Condensed grotesk / display
System mono / information
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — / + % ®
OBJECTS FOR USE,
NOT DISPLAY.
NOT DISPLAY.
06 / Color system
Four material temperatures.
Select a swatch to copy its value.
07 / Graphic language
Mass. Orbit. Annotation.
Mass / 01Form
follows
time.
follows
time.
Orbit / 02
Annotation / 0301
OB–A
2026
OB–A
2026
08 / Applications
The system leaves the manual.
Packaging / Object 01
OMBRACHAIR / ASSEMBLY / MATERIAL
Poster / campaignKEEP
WHAT
LASTS.
WHAT
LASTS.
Showroom / signage
OBJECTS
OM
ISTANBULOBJECTS
One feed.
Three narrative speeds.
Posts establish an object. Carousels explain construction across ordered frames. Stories use one message and one interaction zone. The frame changes; the brand grammar does not.
is a room
in miniature.
Object-first image or statement. One annotation line.
Cover, detail, construction, material, final object.
Single claim, vertical rhythm, safe interaction zone.