OMBRA®
A visual identity system for objects designed to live longer than trends.
N
O
M
A
01 — STRATEGY
Less style.
More system.
The brand is built around permanence: fewer graphic gestures, repeated consistently across product, packaging and space.
01 / USEFUL02 / TACTILE03 / QUIET04 / LONG-LIVED
02 — LOGO SYSTEM
One mark.
Four behaviors.
OMBRA
PRIMARY / WORDMARK
03 — TYPOGRAPHY
Neutral type.
Precise rhythm.
Aa
Neue System / Display
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — / + %
OBJECTS FOR EVERYDAY
04 — COLOR
Material first.
Tap a swatch to copy the hex value.
05 — APPLICATIONS
The system
leaves the page.
OMBRAOBJECT / 01
OMBRA®FORM
FOLLOWS
TIME
FOLLOWS
TIME
06 — GUIDELINES
Use less.
Repeat carefully.
Protect space.
- 01Keep generous clear space around the wordmark.
- 02Never stretch or outline the primary mark.
- 03Use one material accent at a time.
- 04Photography remains quiet and architectural.